Online Presence And Reputation Are Key Factors Behind Successful Businesses

Online directories can be quite beneficial for startups and small business firms. Business owners just need to understand how online business directories work. Online directories are site submission services which allow businesses’ sites to be added to particular categories where the websites become easy for interested visitors to search.

Web directories and their importance

Online business directories let the target traffic to search for businesses and websites which they want to know more about or find interesting. Adding a business’s site to an online directory can increase the site’s online visibility. Moreover, online business directories can make it simple and easy to find what people are searching for.

The concept of such business directories is a simple one. These directories are quite similar to the Yellow Pages. Online business directories are just listing places for business websites. Any kind of site can be listed in online directories. Some directories are enormous and cover all topics that people can create websites for. On the other hand, there are small online directories that cover only a particular niche.

Get listed in a web directory to improve your business performance

To keep it straight, online business directories can direct people to any site which they want to find. People just need to search for particular categories or different types of categories till they find the kind of sites they are searching for. When someone browses through an online directory, they will be given lists of sites which relate to their keyword. They will also be given a list of links to the sites. These links will also have short descriptions about the websites. People can go through these descriptions and decide which one they want to choose.

Online reputation is vital any business these days

Exposure is a vital requirement of all kinds of marketing strategies. In fact, when people are more exposed to a business, they most likely will make use of the business’s services. When a business doesn’t have a proper online presence and online reputation, even its existence might not be known to people. If this happens, then business has great chances to become a failure.

Listing businesses’ sites in online business directories can help sites in gaining exposure. Tons of online visitors get to make use of such directories for finding things that interest them. These are prospect buyers who actively search for sites which are related to services or products that one’s business may be all about. Web directories can expose businesses to the target visitors. Hence, websites will get an increased amount of target online traffic. Apart from getting listed in online business directories, it is also important for businesses to have positive reviews online.

What more you need to boost your business

There are a few important reasons why businesses should take advantage of reputable online business directories for getting more prospects. On a daily basis, prospective customers keep searching for different types of business for finding solutions to their problems. This is when they may come across online business directories that may list of the types of sites they are in need of.

Make sure your business has positive reviews online

When potential customers find businesses on the internet, they go through online reviews for making sure that they get in touch with the right company or people. When businesses have good reviews on the internet can build their credibility. Such reviews can also let people know that businesses are reliable so that they can trust them. In addition to increased online exposure and positive reviews, online business directories don’t bother people’s budget.

Money matters at the end of the day

There are loads of online directories which can be used by business owners for free to list their businesses. This is one aspect that makes online directories one best marketing strategies, when it comes to running a business successfully. Any small business owner who wants to improve the online reputation and presence of his or her business may utilize the service of an online business directory.

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The Seven Wonders of the World

The world around is filled with all kinds of wonders and we can gaze at them only by opening our eyes and our hearts. After all you need to believe in magic to be able to believe it. However, if you’re someone who is a bit on the cynical side, we bring to you a list of the wonders that exist all around the world. If you are a fan of archeology, history or travelling you’re definitely going to enjoy this article. Oh and if you plan to travel after reading this, don’t forget to look into Cathay Asia Airlines.

1. The Great Pyramid of Giza
The crown jewel of Egypt and the only surviving architecture from the original Seven Wonders of the Ancient World, this pyramid is truly a sight to behold. This pyramid is said to be built as a tomb to the Egyptian Pharaoh Khufu. The building is approximately 480 feet tall and was the tallest building in the world for more than 3800 years. This pyramid when built was outlined with a limestone casing which with time got destroyed. Now you can only see the casing near the bottom of the pyramid whereas the top exposes us to the inner lining of the pyramid.

2. Petra, Jordan
Petra is often called the city of rose due to the red colored stones that it is made of. This beautiful hidden city is famous for its architectural grace and the water conduit system. Even though the city is located in Jordan, it was actually discovered by a Swiss explorer in the early 19th century. This place is also said to have structures that are more than 2000 years old.

3. Christ the Redeemer, Rio De Janeiro
This miracle took a total of nine years to be constructed due to the its location on the top of a cliff. This is the third largest statue of Jesus in the world. The raw materials for this statue were actually imported from Sweden. This beautiful statue was actually constructed as a sign of peace, to show that Christ loves everyone.

4. The Great Wall of China
This wall that stretches over 8000 kilometers was built over a period of 2000 years and renovated over time by many different Chinese dynasties. It is said that millions of people died while building the wall and that they’re buried within the Wall’s foundations. The Wall is also famous because it is the only structure on Earth that can be seen from the moon without any aids. Fascinating right? Go check it out yourself!

5. The Colosseum
This fighting ground of the roman gladiators took 8 years to build and was designed by the Roman Poet Virgil. The Colosseum has more than 80 entrances and can house 50,000 people at one time. It receives millions of visitors every year and is therefore the biggest tourist attraction in Rome.

6. The Leaning Tower
This beautiful tower located in Pisa is famous because of the way it inclines with height. The architecture has been constructed in a way that makes it feel tilted. If you’re ever in Italy, this is a must place to go to.

7. Taj Mahal
Constructed by an emperor in the memory of his beloved wife, this palace is a symbol of love for the entire world. The intricate architecture and carving inside this Mahal will make you fall in love with it. And if you don’t believe us, why don’t you go see it yourself? All you have to do is book your ticket using Cathay Asia Airlines.

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Differentiation 101 – A Basic Guide to Differentiated Instruction

Differentiation. Differentiated Curriculum. Differentiated Instructional Strategies. At conferences, parent gatherings, and curriculum planning meetings, the term differentiation is thrown around like a Frisbee. As a newly hired teacher, I recall nodding my head and blinking blankly whenever the term was whizzed at me. The definition of differentiation is taken for granted; thus, no one ever pauses to tell what differentiation means. This article will do just that.

In a nutshell, differentiation–which is sometimes called differentiated instruction–refers to a method of curriculum planning and instruction that offers learners a wide variety of ways to acquire understanding. The following bullet points offer a quick and dirty guide to differentiated instruction. These bullets outline the three elements of the curriculum that can be differentiated as well as the three learner characteristics that can be taken into account while differentiating your instruction.

The following elements of your curriculum can be differentiated

CONTENT: Content is considered the “stuff” of the curriculum. This “stuff” includes what the instructor plans for learners to understand as well as the ways the learner will gain access to the desired knowledge and skills. To differentiate according to Content, an instructor can do the following:

  • Provide text on multiple levels of difficulty
  • Use part-to-whole or whole-to-part instruction
  • Use manipulatives, Internet resources, audio recordings, and other non-conventional “text”

PROCESS: Process refers to the activities in which learners engage in order to gain understanding of the subject. A conventional way to think about Process is to consider it as the things learners do in the class and for homework. To differentiate according to Process, the instructor can do the following:

  • Vary amount of support given by the instructor
  • Give learners choices about how they express what they learn
  • Provide varied assignment options at differing levels of difficulty or based on learner interests

PRODUCT: Products are the end result, the things learners create to demonstrate what they understand and/or are able to do after they have moved through the curriculum. Some examples of learning products are essays, poems, quiz/test answers, presentations, blogs, websites, skits, videos, plays, and other dramatizations. To differentiate according to Product, the instructor can do the following:

  • Provide rubrics (a grid showing how learners will be assessed) for assignments
  • Vary types of resources learners can use in preparing products (text, Internet resources, books, encyclopedias, interviews, tours, pamphlets, etc)
  • Allow learners to design a product around essential learning goals-to express what they know in varied ways (e.g. speaking, writing, drawing)

The following are three learner characteristics instructors can take into account when planning to differentiate:

READINESS: Readiness refers to the understanding and preparedness learners have at the start of study. Because learners vary in preparation and knowledge (in other words, what they bring to the classroom and to specific assignments), they require different levels of difficulty. To differentiate according to Readiness, instructors can do the following:

  • Add student teach-backs to assignments
  • Add or remove peer conferencing, instruction, and models for a task
  • Make the task more or less familiar (e.g. by adding or removing information and resources)

INTERESTS: Interests, in terms of differentiation, can be thought of as the learner’s “academic taste buds.” Because learners have different taste buds, instructors can align curriculum with topics or pursuits that satisfy the palate of each learner. To differentiate according to Interest, instructors can do the following

  • Provide a wide variety of choices for topics and products
  • Provide a variety of avenues for learner exploration of a topic
  • Give learners a choice of tasks and products, including learner-designed options

LEARNING PROFILE: Just as the height and shape of students vary (even within the same grade), so do their learner profiles. No matter how students are grouped, each group will have learners with different interests, levels of readiness, learning styles, talents, and standardized test scores. One understanding of learning styles is Howard Gardner’s theory of multiple intelligences. Gardner’s theory delineates the following categories: Bodily-kinesthetic, Interpersonal, Verbal-linguistic, Logical-mathematical, Naturalistic, Intrapersonal, Visual-spatial, and Musical. To differentiate according to Learning Profile, instructors can do the following:

  • Provide choice of spaces for activities (e.g. desks, couches, and floor seating)
  • Present information in a variety of ways (video, handout, lecture, peer-to-peer talks)
  • Provide learning opportunities in various modes (musical, visual display, movement and manipulatives)

Differentiation helps instructors engineer curriculum that reaches the widest number of learners possible. With the above guide highlighting the primary tenets of differentiation, you can approach your curriculum-and the next faculty meeting-with a basket full of knowledge and tools to differentiate in all of your curriculum.

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Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. to get clients and sell the products or services of the company. ‘E’ is just a medium to transact online. I will be listing some peculiar features of e-commerce which makes it considerably appreciable.

Ubiquity – In traditional commerce, a marketplace is a physical place we visit in order to transact. For example, television and radio are typically directed to motivating the customer to go someplace to make a purchase. E-commerce is ubiquitous, meaning that it is available just about everywhere at all times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop. The result is called a market space. From consumer point of view, ubiquity reduces transaction costs – the cost of participating in a market. To transact, it is no longer necessary that you spend time and money traveling to a market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to complete a task.

Global Reach – E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and effectively as compared to traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of world’s online population.

Universal Standards – One strikingly unusual feature of e-commerce technologies is that the technical standards of the Internet and therefore the technical standards for conducting e-commerce are universal standards i.e. they are shared by all the nations around the world.

Interactivity – Unlike any of the commercial technologies of the twentieth century, with the possible exception of the telephone, e-commerce technologies are interactive, meaning they allow for two-way communication between merchants and consumer.

Information Density and Richness – The Internet vastly increase information density. It is the total amount and quality of information available to all market participants, consumers and merchants. E-commerce technologies reduce information collection, storage, communication and processing costs. At the same time, these technologies increase greatly the accuracy and timeliness of information, making information more useful and important than ever. As a result, information becomes plentiful, cheaper and of higher quality. Information richness refers to the complexity and content of a message.

Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.

E-commerce technologies make it possible for merchants to know much more about consumers and use this information more effectively than ever before. Online merchants can use this information to develop new information asymmetries, enhance their ability to brand products, charge premium prices for high quality service and segment the market into an endless number of subgroups, each receiving a different price.

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Are You Eligible for These Sunshine State Travel Discounts?

If a Florida vacation is in your future, then find out if you’re eligible for these travel discounts in the Sunshine State. Although they are relatively easy to get, if you don’t know how or where to apply for them, you’ll totally miss out on some hefty savings.

Save at the Toll Booth

First and foremost, if you have a significant dexterity disability, you may be eligible for a free pass when it comes to Florida’s toll roads. The Disabled Toll Permit saves drivers both time and money; and although it’s often overlooked by visitors, it’s easy to obtain if you meet the minimum qualifications.

In order to qualify for a Disabled Toll Permit you must have:

A valid driver’s license
An upper limb or dexterity disability that prevents you from tossing coins into a toll booth basket
An adapted vehicle
The permit is valid for five years, and it can be used at manned toll booths throughout the state. Just show the toll booth operator your permit, and you’re good to go. For more information about the Disabled Toll Permit, call (800) 983-2435.

Once you receive your Disabled Toll Permit, you can also apply for a Sun Pass non-revenue mini transponder. There is a $4.95 fee for this electronic device that attaches to the windshield, and allows users to pass through unmanned toll booths at no charge.

For more information about a Sun Pass non-revenue mini transponder, call the Florida Commission for the Transportation Disadvantaged at (561) 488-5344.

State Park Savings

Additionally, veterans with a service-connected disability can receive a free military entrance pass, good for admission to all Florida State Parks. This lifetime pass is valid for park admission of up to eight people, except at Ellie Schiller Homosassa Springs Wildlife and Weeki Wachee Springs parks, where it’s good for up to two people.

Proof of identification, service-connected disability and honorable discharge are required. Acceptable documentation includes:

Valid driver’s license.
Documentation from Department of Defense or another appropriate agency of service-connected disability.
DD Form 214 showing honorable discharge.
The military entrance pass can only be obtained in person at any Florida State Park. Surviving Spouses and parents of US military members who have died in combat are also eligible for this pass.

Honorably discharged veterans can also receive a 25% discount on individual or family passes. These passes, which are valid for one year, are good for admission to all parks. A valid driver’s license and a DD Form 214 are required to get the discount; and like the military entrance pass, it can only be obtained in person.

And if you don’t qualify for either of those passes, but you plan to visit a number of Florida State Parks, you can still save some money by purchasing an individual or family annual pass. These passes are good for one year and they can be purchased at any state park entrance. The individual pass is priced at $60, while the family pass costs $120.

So plan ahead, bring your documentation, and rack up some savings on your next Florida vacation.

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10 Types of Jewelry For Men

When we think of jewelry, we automatically think of jewelry for women. These days it is becoming increasingly common and fashionable for men to wear jewelry. Although much of men’s jewelry serves a purpose, there are many items that have no other purpose than to complement a man’s natural good looks. Read on to discover some obvious (and some not so obvious) jewelry choices for men.

Make a Statement with Men’s Jewelry

1. Watches

Timepieces have been around for a few centuries and serve a useful purpose. Jewelry or machine? Honestly, a watch is really a piece of jewelry that also happens to tell time. This is a way to get men who do not like wearing “jewelry” to actually wear jewelry without knowing it. The type of watch worn has to match the image the man wants to project,: a watch for the executive, a Swatch for the artist, a Nike for the athlete. Since many men have active lifestyles, there are different watches designed for different activities.

2. Rings

The next most common piece of jewelry men wear is a ring. The reason being in just about every culture, rings are worn to symbolize marriage between two people. Rings have been around for ages. Unlike watches, they do not serve a purpose, but when worn on the left ring finger, they do send out a signal about a man’s marital status. Wedding rings used to be made out of just gold or platinum. In fact, it wasn’t until recently that wedding ring designers began to experiment with the idea of using alternative metals. One of the first alternative metals was titanium. The metal was valued for its light weight, white color and strength. It is used for many other types of jewelry, not just rings. Only less than 5 years ago, tungsten carbide – a relatively unknown metal to the general public – suddenly exploded in popularity. It now comprises 20% of all men’s wedding ring sales in North America. Men’s tungsten wedding bands are valued for their extreme hardness. They are four times harder than titanium and have a hefty weight that men like. Tungsten is so hard that only a diamond or sapphire can scratch it. Tungsten is also very affordable. If you want to stick to a precious metal ring, but don’t want to pay through your nose for a gold or platinum ring, palladium may be the way to go. Palladium rings look and act just like platinum because both these metals are from the same family of metals, the Platinum Group Metals. Palladium, however, is about 70% less expensive than platinum rings. Many jewelers only deal with a few select metals.

3. Earring(s)

Traditionally for women, the earring is now accepted by society for men. Some men wear one earring and some wear two. Men that have traditional jobs in an office setting are often discouraged from wearing earrings or not allowed to wear them by company policy. Although, less popular as a man’s gift, earrings are here to stay as men’s jewelry.

4. Bracelets

Although less popular than watches, bracelets are a piece of jewelry many men wear. Men’s bracelets used to be made of heavier and more expensive metals such as gold, but alternative metals are becoming increasingly popular. The variety of materials used for bracelets are more varied than for rings or watches, and many of them are not even metals. There are bracelets made of wooden beads, carbon fiber, and ceramics, as well as stainless steel and titanium. Frequently, they incorporate more than one of the above mentioned materials.

5. Necklaces

Necklaces were worn by more men in the past than today. Men who wear necklaces tend to wear just one. In the past there was a higher tendency to wear multiple necklaces. Multiple necklaces can be viewed as tacky or “slimy” today, and as such many men today avoid wearing multiple necklaces.

6. Pendants

Men have mostly switched from wearing necklaces to wearing pendants. Pendants can be used to show a man’s religious faith or just to express oneself. The most common pendant to wear is the cross, in countless variations, and much like bracelets, pendants which were mostly made of gold in the past are now being made in all kinds of metallic and non-metallic materials. Some men wear pendants in conjunction with necklaces, while others choose to wear their pendants around their neck with a modest black leather cord.

7. Cuff Links

Commonly referred to as men’s accessories, cuff links are actually jewelry that men wear without thinking they’re there just keep shirt cuffs buttoned, right? Cufflinks are most often worn in an office setting where more professional dress is required. They make great Father’s Day gifts or birthday gifts. They are usually made of stainless steel or in some cases titanium. Gold is used, but is less common.

8. Money Clip

Men who like to show they have higher status, or at least the appearance of high status, tend to use money clips. With credit cards beings so ubiquitous, many men do not have cash in their pockets, which defeats the purpose of a money clip. The clip part of the money clip is typically made of stainless steel and if there is a decorative element on the clip it can be made of silver, gold or some other type of material. Money clips are usually given on the same occasions as cuff links.

9. Fountain Pens

Designer fountain pens can cost anywhere from a few hundred dollars to tens of thousands of dollars, and tend to be gifts that companies give to their male and female executives. They can also be given to friends or spouses. In today’s high tech world, writing with pens is less common – even signatures can be electronic now. The fountain pen is becoming more of a piece of jewelry than a functional item.

10. Key Chains

Key chains are a jewelry item used to perform a function more than jewelry. For this reason, few key chains are made of expensive metals. Most are made of stainless steel, leather or titanium. This is a gift that is popular for Father’s Day or birthdays, particularly from a son or daughter.

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How to Live a More Exciting Life With Network Marketing

If you are a network marketing professional then you have the ability to live an amazingly exciting life. In this article, we are going to talk about how to live a more exciting life with network marketing.

When you are working in network marketing you have the ability to be working from anywhere in the world now that we have the internet. There is no reason to be constrained to one area of the world. We can go anywhere in the world and still support our teams and show people how to be successful in our organizations.

If we don’t design it is not going to happen. If you do not know where you want to go, what you want to do and how you want to do it, it’s not going to happen. This is why we need to create dream lines. We need to know what we are going to fill our free time with once we create it. If we don’t know what we are going to do with the free time, we will find something to fill it.

The biggest trap is getting addicted to working for work’s sake. Instead of working for work’s safe we need to create systems that will work for us and fill our time with things we enjoy doing. What are some hobbies that you have? What are some causes you want to help with?

Network marketing allows us to live any lifestyle that we want to live and create passive, residual income but we have to tell life what we want. It is not enough just to have a dream board. You have to have a game plan.

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Pros and Cons of Wild Animals As Pets

Many people find the idea of ​​having wildlife as pet as exotic and exciting. However, if you want a wild animal as a pet, you should have thorough understanding of the animal and its behavior and needs. The people who have these animals as pets are invariably trained to handle them, but even they will tell how unpredictable these animals can be. You may have read stories in the newspaper of zoo keepers being mauled by their wards.

So, having wild animals as pets has become quite a sensitive and controversial issue. Some people like to highlight the pros, while others just point out the cons. However, both should be weighed equally and only then a decision should be taken to keep a wild animal as a pet.

Here are some pros and cons of wildlife as pets.

Sometimes, conventional pets like dogs and cats can not be kept due to lack of space. In such circumstances, one can keep a wildlife like a hedgehog or gecko as a pet as they do not require that much space. Some wild animals have their own benefits. Like a hedgehog can be used to keep insects and others pests at bay in a house.

Often it has been seen purchasing a wild animal can be cheaper than purchasing a pet that is popular and has a pedigree.

Also, many proponents of wild animals feel that some species have a better chance of survival if they are adopted. It has been seen that the dart frog is facing a problem in the wild as its natural habitat is diminishing. Here, if this animal is adopted, it will have a better chance of survival.

However, there are sufficient cons and disadvantages of owning wild animals as pets. First of all, one has to take into consideration the welfare of the animal. Having a wildlife means giving due consideration to its diet, exercise and social interactions. Often, the animal will not have any interaction with other animals of its own species and will be left to lead a lonely and solitary life. Also, the owners will not be equipped to provide proper care to the animals as they may not be well-versed in these things. Many wild animals look cute and cuddly when they are small. However, as they reach adulthood or sexual maturity, their wild side takes over and the animal becomes aggressive. This is the time many owners abandon their pets or give them away to zoos.

Wild animals are carriers of many diseases that are lethal to humans. For instance, reptiles and amphibians are carriers of salmonella infection and each year thousands of people in the US contract this disease due to their pets. Also, rats imported from Africa are known to carriers of monkey pox. An outbreak of this disease occurred in the US in 2003 when Gambian rats bought in the monkey pox into the country.

Above all, the demand for wildlife as pet is increasing. So, many illegal traders are taking advantage of this demand. Most of the wild animals are captured and then transported in cruel and inhuman manner to reach their owners. In addition, majority of the owners do not know to take care of the animals and this causes them to fall sick or even die.

So, weigh the pros and cons of having wild animals as pets before jumping to adopt one. Make sure that you are properly equipped to handle the care of the animal. Do not adopt one if you have any doubts.

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7 Tips to Prepare Your Vehicle for Winter

Windshield Wipers and Fluid – Fog, snow and rain will cut down your visibility in winter, causing you to use your wiper blades and washer fluid much more than normal. An antifreeze solution along with winter wiper blades will help to fight ice build-up. Keeping extra windshield washer solvent on hand is helpful too!

Battery – A thorough inspection of your battery, cables, terminals and fluid will help to make sure your car is ready for winter. The cold weather puts more stress on your battery. Many automotive parts stores will test your battery capacity free of charge.

Inspect Your Tires – If you’re not mounting winter tires on your vehicle, be sure to examine your current tires for remaining tread life, uneven wearing and cupping as well as checking the sidewalls for cuts and nicks to help you to know if your tires are ready for the harsh weather. The colder weather will also reduce the pressure within your tires, causing them to perform poorly in the snow. You should frequently check your tire pressures.

Coolant – Along with regulating the engine temperature, a vehicle’s coolant system is responsible for protecting your engine against corrosion. For the winter season you will want to make sure that you are using the right ratio of coolant to water in your system as well as using the right type of coolant for your car. If you are unsure, you can check the effectiveness of your coolant with a simple and inexpensive test found at any car parts store.

Ice scraper – Keep your ice scraper in your vehicle and always clean off your car completely, not just a little peephole in the windshield. You must be able to see all your surroundings, your side mirrors and through your back window. Snow on top of your car could slide down and cover your windshield while you are slowing down or fly off onto someone else’s vehicle while you are driving. In some states it is the law that your vehicle is clear of snow and ice.

Survival Kit – Especially during times of slick road conditions and below freezing temperatures, you will want to keep a survival kit in the car at all times in case of emergency. Some items to consider include extra gloves, boots and blankets, flares, tire chains, a flashlight and extra batteries, car charger or portable cellphone charger, and a whistle. Also check your spare tire and make sure that your car jack is in good, working condition.

Keep Your Gas Tank Above Half – If you get stuck or stranded, the car’s engine will be your only source of heat and you will want to be sure you have enough fuel to keep you warm. In some cases, it may be necessary to remove snow from behind the tailpipe and keep it unobstructed to prevent lethal gas from accumulating in the vehicle.

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How To Promote Your Business In Today’s Economy

Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.

The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.

There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:

1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.

It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.

2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.

3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.

There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.

4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.

5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.

6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.

These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!

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